The Mcdonals Swot Analysis

The McDonalds Revitalization: Getting Getting Better, Not salutary Bigger Eric Leininger Senior frailty President May 12, 2010 McDonalds McDonalds rail line Price $75 $60 $45 $30 $15 $0 1999 2000 2001 2002  fruit Growth From vernal Units vs. Comp gross sales worldwide Sales Growth* 7.4% smart Unit Sales Growth 6.1% Comp Sales Growth 3.4% 1.7% 1999 * In constant currencies 2000 2001 2002 Revitalization Strategy BETTER, BETTER, Not Not clean BIGGER refocus Refocus on Brand McDonalds Better, Not Just Bigger = Results spheric Sales Growth* 8.1% 8.5% 7.8% 7.4% 6.8% 6.1% 4.9% 5.0% 5.6% 3.4% 1.

7% 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Comp Sales Growth * In constant currencies innovative Unit Sales Growth McDonalds McDonalds Stock Price $75 $60 McDonalds Plan to encourage $45 $30 $15 $0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Q1 2010  working(a) Operational virtue Financial Financial Discipline  market Marketing lead Restore Restore relevancy My My life has changed but McDonalds McDonalds has not changed with me --McDonalds customer, 2003 Restore Restore Relevance Rebuild Trust Quality Quality Childrens thoroughly Being Rebalance Rebalance Global and topical anesthetic Global Scale Local Relevance 5 Principles for Effective Principles Global Global Marketing 1. 1. Clear understanding of consumer similarities and differences across markets Consumer Framew ork: Consumer Who, What, When, Where, whe! refore Consumer take 1 2 3 4 5 Consumer Groups 1 2 3 4 5 ..... ..... 2. 2. Identify duty and brand building initiatives that will travel 24 Hours Salad first appearance Cashless Snack-wrap Drive-thru McCafe 3. 3. Leverage global insights and marketing assets 4. 4. Ensure local relevance 5. discover brand...If you want to get a full essay, stage it on our website: OrderCustomPaper.com

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