The Mcdonals Swot Analysis

The McDonalds Revitalization: Getting Getting Better, Not fair(a) Bigger Eric Leininger Senior frailty President May 12, 2010 McDonalds McDonalds breed Price $75 $60 $45 $30 $15 $0 1999 2000 2001 2002  maturement Growth From young Units vs. Comp gross sales worldwide Sales Growth* 7.4% hot Unit Sales Growth 6.1% Comp Sales Growth 3.4% 1.7% 1999 * In constant currencies 2000 2001 2002 Revitalization Strategy BETTER, BETTER, Not Not solely BIGGER refocus Refocus on Brand McDonalds Better, Not Just Bigger = Results spheric Sales Growth* 8.1% 8.5% 7.8% 7.4% 6.8% 6.1% 4.9% 5.0% 5.6% 3.4% 1.

7% 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Comp Sales Growth * In constant currencies naked as a jaybird Unit Sales Growth McDonalds McDonalds Stock Price $75 $60 McDonalds Plan to raise $45 $30 $15 $0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Q1 2010  working(a) Operational rightness Financial Financial Discipline  trade Marketing leading Restore Restore relevancy My My life has changed but McDonalds McDonalds has not changed with me --McDonalds customer, 2003 Restore Restore Relevance Rebuild Trust Quality Quality Childrens easy Being Rebalance Rebalance Global and local anaesthetic Global Scale Local Relevance 5 Principles for Effective Principles Global Global Marketing 1. 1. Clear understanding of consumer similarities and differences across markets Consumer Framew ork: Consumer Who, What, When, Where, whe! refore Consumer demand 1 2 3 4 5 Consumer Groups 1 2 3 4 5 ..... ..... 2. 2. Identify line of products and brand building initiatives that will travel 24 Hours Salad entree Cashless Snack-wrap Drive-thru McCafe 3. 3. Leverage global insights and marketing assets 4. 4. Ensure local relevancy 5. discover brand...If you want to get a full essay, read it on our website: OrderCustomPaper.com

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