Marketing Led of Turkish Airlines

To Adrian Edwards From Guler kaya run into 03 November 2011 Report title The merchandising plan of Turkish tunelines 1 cosmos / Terms of Reference The report bound be concluded with an over on the whole summary of the company situation, food market shargon and evaluation of its future marketing activities. The objective of this marketing plan is further developing Turkish air lanes market share in 2010/11 period through marketing course and initiatives.Savoir of the Turkish nation and motherland, founder of the Republic on 16 February 1925 instruction of the Great Leader Ataturk Turkish Aeronautical Association was founded under the pattern of the Turkish Aeronautical Association, the Great Turkish nation living with the existent and moral support, embrace and love of aviation is an organization functional for . Turkish Aeronautical Association, not political activity, not only is an organization working in areas related to aviation. The Authority technical and administr ative matters, shall cooperate with the Air Force, Air Force will ask the opinion of the principle decisions originally creating.Turkish Aeronautical Association, 5 August 1925 by the Council of Ministers was among the non-profit associations. The Authority is a member of the International Aeronautical Federation, Turkey, and Aeronautical Federation is the authority. The Pre spotnt and Cabinet, the spectral guardians of the Turkish Aeronautical Association. The Agencys headquarters in Ankara. Turkish airlines celebrated seventy-fifth stratum in civil aviation in 2008, where they started with only 19 seat capacity, now making plans to be unmatchable of the major(ip) players of the adult male-wide market. Turkish Airlines Inc. or Turk Hava Yollari A. O. (THY), is the sag carrier of Turkish air transportation. Its 70 aircraft comprise one of the youngest fleets in Europe. More than ten million passengers a year fly THYs network of 100 destinations, three-quarters of them intern ational. THY was formed in 1933 as a domestic carrier. It built up an international network later World War II only when eventually was hindered by mishaps and light customer relations. The airline began a turnaround in the mid-1980s. It slowly began a privatization process in 1990, when 2 pct of stock was floated.This was accelerated in late 2004 with the offering of an additional 20 pct of shares. Profit of TL 107 trillion in 2004 to 12 million passengers, Turkish airline companies that advert technical e. g. KLM, SAS, FLY AIR, DELTA Airlines, Austrian Airlines, Olympic Airways, Sun Express, MNG Airway untold like company plane maintenance of domestic and foreign repairs Turkey. Turkish airlines representation in the world will announce the name of the biggest inciter in the future growth around the globe Turkish Airlines go through and look through the in the former has a superior power, and quality of all working team is growing.Class caters best to the world parsimony Turkish airline 1. 060 of the world arrive at the of as the return of passengers and the quality of Europes fastest growing, developing airway, they are a huge family of 15 thousand persons in the service of the world. In addition 1 year in the city of the world in more than 160 human-centered blew more than 25 million and a third of Europes best airline company. Turkish Airlines Industry THY had round features that repairs it strong in the sector. First of all, THY charges stiff to a discount-airline.Secondly, it offers a business class service on both(prenominal) overseas and domestic flights. Moreover, THY offers a keep going flyer program (an manikin to this is Miles&Smiles) Fourthly, it competes with international and domestic airlines and long distance inter-city bus services (through price cuts). Finally, THY had the best landing slots (in Istanbul & Ankara) and it is the only Turkey based international carrier. Unfortunately, THY has some weaknesses such as acting like a legacy airline, but does not qualifying as one. Furthermore, THY is not a name brand.Thirdly, in that location are no strategic partnerships (high point cost per redeemed flight) (weak frequent flyer program with high costs). Also there are escape of customer orientation and lack of service culture . Finally, its fleet sizing is small. There are some opportunities like THY sees itself as a warlike enterprise rather than a government agency. Secondly, THY has the confidence of financial markets , also, THY has a year or two before foreign discount airlines are allowed to fly to Istanbul and other Turkish markets . Finally, the expected rise in world airline passenger traffic rouse be an opportunity for THY.We can sum up the menaces THY faces as 3 categories short-term threats, medium-term threats and long-term threats. To start with, short-Term Threats are the expansion of existing competitors and the entry of new competitors . Secondly, medium-term threat is Istanbu l, Izmir, Antalya and Ankara destinations will be available for discount routes from major European centers. Finally, long-term threats are firstly, the European Unions adoption of a true open skies policy (which will lead all international carriers to enter domestic market of THY.Secondly, terorism and war fears (decrease in the tote up of tourists). Lastly, low cost travelling to other destinations (from Europe) 2. Finding 2. 1 societal Factor On development, the international arena, competitors, customers on the airline does not evermore process-oriented, customer-focused pandemic disease, climate conditions, and transportation. for example if you throw away the swine flu in earth after unsophisticated, this does not mean other countries can not be bi, air field coming from each country, so people exhausting to cross the country without going out of control, must necessarily.Turkish Airlines passenger if it is the best example of the Turkish Airlines for the first seque nce to enter the country is doing, and it enters the body through the countries in check is also. . Airline companies, upping the ante to conduce security measures due to recent terrorist attacks, security measures have had a spectacular change. And security enhancement, in a sense, the pilot, passengers and their families to ease the minds, but also the terminal, the drome ticket counter, the amount of time and effort needed to get the introduction increases the anxiety and frustration.Because, a few successful security breaches have occurred in the last decade, the luxury of being too loose for the safety of airlines will never again own. Turkish Airlines has received many awards because the security in terms of the number of disciplinary and experienced for example, once an institution, I have travel take to Istanbul, Turkish Airlines plane, and security all acted according to law and no one checked item in a separate preaching did not. 2. 2 Economical factors THY ticket pri ces dropped by half compared with 2003 dollars and euro terms.Worked 10 percent profit margin. The most important thing was for a long time to grow healthy. The number of passengers was 10 million to 35 million. The number of passengers change magnitude by 6 times with other airlines. Turnover increased by 5 times world. This is a good example in the same way. 12 thousand to 16 thousand in 2010, the number of employees soon gets 90 percent of the time. What does need to be first on this drug-addicted? increase its market share in the worlds largest airline. 7. billion dollars this year, 40 percent of which will remain in Turkey. 2. 3 Legal factor i. Turkish Airlines Website conditions of use ii. Privacy Policy statement iii. General conditions of Carriage(passenger and Baggage) iv. Legal key out Passenger Rights v. Terms Conditions (web-Mobile) 2. 4 Political Factors THY was a government-owned, national flag carrier. Labour agreement has powerful (Turkish Civil Union of A viation). Discounters suit themselves and make money from receipts thanks to regulations of government.In 2002, the new Turkish judicature announced, it would no t be subsidization for THY. The State privatization Administration launched a public share offering. Trust of financial markets without the need for government guarantees. 2. 5 Technological Factors Accordance with European standards of international quality certificates, high-tech shopping centre of the worlds, Turkish Technical one of the centres of more than 30 airlines as much(prenominal) in many domestic and foreign offers. Plane, the trunk, and aims to become the number one engine regard * Satellite programming, wireless internet access, * satellite monitors at every seat and seat back personal video screens in mod ish aircrafts, * Reservation on telephone and on the internet. 3. Conclusions Turkish airlines (THY) has led to ease of airline analysis, flight scheduling and also provided a direction for customers to access and book flights from their homes. It has also increased the speed with which information around customers are retrieved and handled and flight scheduling is tasked. 4. RecommendationsThey should focus on the east side of Turkey and they should improve their services about the flyers satisfaction. For attracting the clients, Turkish Airlines may give importance to Customer Service Culture While performing the debone analysis, the several key issues are to be recommended to the management. These recommendations are intended to attend the Turkish Airlines in keeping its pre-eminent position as it continue strives to be one of the best airline companies in the Todays airline industry.The Turkish Airlines need to keep its superiority and stay on top of the competition in the international market, despite the bad times associated with a global thrift or strategies implemented by main competitors. The Turkish Airlines needs to good understand the plans being pursued by the Bri tish Airways, Cathay Pacific, and pure(a) Atlantic in improving the comfort and quality of service it provides to its customers. The Turkish Airlines needs to continue differentiate itself by examining the strengths/weaknesses, and key points of these and other war-ridden airlines.By dominating the global regions it will create a great potential for foreign investments, allowing the Turkish Airlines to sustain their quality efforts. 5. References Attitude move around (2005) Turkey low cost no frills airlines www. attitudetravel. com Accessed 26 June 2005. Buttle, F. B. (1996) Relationship marketing Theory and Practice. London Paul Chapma Cassani, B. and Kemp, K. (2003) go An Airline Adventure. London date Warner Books. Turkish airline home page (1996-2011) http//www. turkishairlines. com/en-INT/corporate/contact_us/index. aspx