|Aquine Industries | |Memo To:Aquine Sh beholders From:Hector Salazar CC:Sripathi Nilkar Date:4/26/2011 Re:Declining Market Sh be Declining Market Share With a gloomy marketplace make do of 5%, Aquine Industries has belatedly experienced an all time first base within the premiere quarter of the recent year for the windup(prenominal) watch division. With the exception of the chronometer mechanized watch division, the rest of the order has been successful thus far. However, an maturation of watchers has been recently rejected by the Swiss Official Chronometer hold (SOCC). As a consultant, Aquine essential figure out wherefore the mechanical watch division is losing market share, why sales have been declining, and why the SOCC is rejecting a number of watches. One opening night for an ineffective publicize outpouring is the declining market share and low sales. Aquine Industries Spokesperson Krysten Neiman and myself have conducted the chase research via customer horizon with 500 respondents. The results of the survey are as follows:  ·        59% split advertising appeals to them ·        67% look up to Krysten Neiman ·        66% are proud to wear an Aquine Chronometer ·        61% say they are more(prenominal) likely to purchase an Aquine Chronometer after eyesight the ad ·        60% thought the SOCC proof was important ·        78% are unloose to pay more for the certification Through the conclusion of this research, the results lay out the advertising campaign is and has been effective; the declining of market share is not caused by its advertising campaign. Quality and craftsmanship may be in addition play a factor for the declining market share. A modernistic rese arch was conducted in accordance with certif! ication process and decompose the number of watches rejected then. The SOCC will be rejected if the attribute of the watch fails one of its seven tests. The...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com
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